Brother MFC-J1010DW Wireless Color Inkjet All-in-One Printer Review
The Brother MFC-J1010DW is an affordable and best wireless printer under $100, entry-level all-in-one inkjet printer designed for home offices and small businesses. It offers essential functionality such as printing, scanning, copying, and faxing, while focusing on convenience and wireless connectivity. Unlike larger models, the MFC-J1010DW is compact and user-friendly, making it ideal for those with limited space. Its INKvestment tank system helps reduce long-term ink costs, making it a cost-effective option for moderate users. In this review, we’ll take a closer look at the design, performance, and value of the printer.
Brother MFC-J1010DW Printer Review
In this Brother MFC-J1010DW Printer Review, we’ll explore why this compact all-in-one inkjet printer is an excellent option for home offices and small businesses. The Brother MFC-J1010DW is designed to handle various print jobs, including up to 17 pages per minute (black) and 9 pages per minute (color), making it ideal for everyday document printing. Whether you need sharp text for professional reports or vibrant images for presentations, this printer delivers high-quality results at an affordable cost. In this Brother MFC-J1010DW Printer Review, we’ll evaluate its key features, performance, and long-term value to help you decide if it suits your printing needs.
Here are the key features of the Brother MFC-J1010DW Wireless Color Inkjet Printer:
- Price: $99.99
- Compact, All-in-One Printer: Print, scan, copy, and fax in a single device.
- Wireless and Mobile Printing: Supports Wi-Fi, AirPrint, Google Cloud Print, and Brother’s iPrint&Scan app.
- Automatic Duplex Printing: Print on both sides of the page automatically.
- High-Resolution Printing: Up to 6000 x 1200 dpi for sharp images and text.
- 1.8-inch Color Display: Easy navigation for setup and operation.
- Cost-Efficient INKvestment System: High-yield ink cartridges for low-cost printing.
Customer Reviews (We Collect Ratings from Amazon)
Pros
- Compact and space-saving design.
- Affordable price with low ongoing ink costs.
- Supports wireless and mobile printing.
- Automatic duplex printing.
Cons
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Low black and color page yield.
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No duplex scanning.
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Color printing can get expensive over time.
Key Features Of Brother MFC-J1010DW Printer
The Brother MFC-J1010DW is an affordable, compact, and versatile inkjet printer designed for small offices and home use. With its wireless printing capabilities, all-in-one functionality, and mobile device compatibility, it’s perfect for users seeking a balance between convenience and performance. In this review, we’ll explore its key features, performance, and value for money.
Design and Build Quality
The MFC-J1010DW stands out with its sleek and modern design, making it ideal for limited spaces. It’s compact and lightweight, allowing for easy placement in home offices or shared workspaces. The 1.8-inch color display is small but functional, enabling smooth navigation of the printer’s basic functions. The paper tray can hold up to 150 sheets, which is decent for casual use.

Setup and Usability
Setting up the MFC-J1010DW is straightforward. Brother provides easy-to-follow instructions, and connecting to Wi-Fi is hassle-free. The printer supports mobile printing via Brother’s iPrint&Scan, Apple AirPrint, and Google Cloud Print, ensuring you can print from smartphones or tablets without the need for a computer.
Print Quality and Performance
When it comes to print quality, the MFC-J1010DW offers crisp text and vibrant color prints suitable for most home office needs. It supports automatic duplex printing, which helps save paper. While it’s not the fastest inkjet printer on the market, it delivers decent speeds, printing up to 17 pages per minute (black) and 9 pages per minute (color).
The flatbed scanner provides good-quality scans for documents and photos. However, with no automatic document feeder (ADF), users looking to scan multiple pages may find it slightly inconvenient.
Ink Efficiency and Cost
Brother’s INKvestment tank system makes this printer more efficient than traditional inkjet models. It offers low-cost per-page printing, which is excellent for users with moderate printing needs. The high-yield cartridges are designed to last longer, reducing the frequency of replacements.
Connectivity and Mobile Printing
The printer excels in connectivity. It supports wireless, USB, and even NFC, allowing for a variety of devices to connect seamlessly. Mobile printing is a standout feature; whether you’re using iPrint&Scan or third-party apps like AirPrint, you can print or scan on the go. The Brother Mobile Connect app adds extra functionality, enabling you to monitor ink levels, order supplies, and manage print jobs.
Best Wireless Printer Under $100
The Brother MFC-J1010DW earns its place as the best wireless printer under $100 by offering a rare combination of features that cater perfectly to home offices, students, and budget-conscious users. Despite its affordable price tag, this all-in-one inkjet printer delivers wireless printing, mobile support, automatic duplexing, and crisp print quality—all in a compact, space-saving design. With print speeds of up to 17 ppm (black) and support for AirPrint, Google Cloud Print, and Brother’s iPrint&Scan app, it makes everyday printing tasks fast, flexible, and frustration-free.
What sets this printer apart from others in its class is Brother’s INKvestment technology, which keeps running costs low without sacrificing performance. You get high-yield cartridges that reduce the frequency of replacements and keep per-page costs manageable. Whether you’re printing school assignments, business documents, or family photos, the MFC-J1010DW offers dependable quality and convenience—making it the top value pick under $100 for anyone who needs reliable, wireless printing without spending a fortune.
| Feature | Brother MFC-J1010DW | HP DeskJet 3755 | Canon PIXMA TR4720 |
|---|---|---|---|
| Price | ~$99.99 | ~$89.99 | ~$94.99 |
| All-in-One | ✅(Print/Scan/Copy/Fax) | ✅ (No Fax) | ✅(Print/Scan/Copy/Fax) |
| Duplex Printing | ✅Available | ❌NA | ✅Available |
| Mobile/Wireless Printing | ✅ AirPrint, Google Cloud, iPrint&Scan | ✅ Basic Wi-Fi | ✅ AirPrint & Mopria |
| Ink Efficiency | ✅ INKvestment High-Yield | ❌ Low Yield | ❌ Medium Yield |
| Compact Size | ✅Yes | ✅ Very Compact | ✅Yes |
| Best For | All-round home & office use | Occasional users & students | Photo & family printing |
Buying Guide: Is the Brother MFC-J1010DW Right for You?
If you’re shopping for a compact, affordable all-in-one printer that balances performance with practicality, the Brother MFC-J1010DW deserves a serious look. But before you hit that “buy” button, it’s worth considering who this printer is best suited for—and where it might fall short depending on your specific needs.
Best Printer For: Students, Home offices, Occasional users
This model is ideal for home office users, remote workers, college students, and families who print occasionally but still need reliable, crisp results. It’s a perfect fit for tasks like printing documents, scanning ID cards, or copying school reports. Thanks to its wireless capabilities and compatibility with mobile printing apps like Brother iPrint&Scan, Apple AirPrint, and Google Cloud Print, it’s also great for households that rely on smartphones and tablets.
Where the MFC-J1010DW really shines is its INKvestment tank system. If you’re tired of replacing ink too often or spending a fortune on cartridges, this printer’s high-yield ink solution can keep running costs low over time—something most under-$100 printers can’t promise.
However, if you need heavy-duty scanning (like scanning multi-page documents frequently), the lack of a duplex scanner or automatic document feeder (ADF) may be limiting. It’s also not built for high-volume photo printing or professional graphic work, where higher-end inkjets or laser printers excel.
In short, the Brother MFC-J1010DW is a smart buying option if you:
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Want a reliable all-in-one printer under $100
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Need solid print quality for everyday tasks
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Prefer compact design and wireless printing
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Value low-cost ink solutions for long-term savings
Conclusion
If you’re shopping on a budget and want a reliable, wireless, all-in-one printer under $100, the Brother MFC-J1010DW is hands-down the best value in 2025. It’s ideal for anyone who prints regularly but doesn’t want to deal with high ink costs or limited features. The Brother MFC-J1010DW is a solid choice for home offices and users looking for an affordable, space-conscious printer. While it may lack some high-end features like an ADF, its print quality, mobile capabilities, and low running costs make it an attractive option for budget-conscious users.
